When I started working with The Fox at Penllyn, they had no social presence and were still in the process of renovating their building. Their goal was to generate excitement for their opening by increasing brand awareness and once they launched, to drive online bookings.

My role involved determining the most effective social media platforms for the restaurant, setting up and managing their Facebook and Instagram accounts, creating engaging content, interacting with their target audience, and driving traffic to their website.

Results:

Once their website was live, 24.2% of traffic came from social media, surpassing the average click-through rate. Between November 2022 and June 2023, we successfully increased their Facebook reach to 42.4k - a 100% growth.